To Meet or Not to Meet

Can you be the best product manager you can be if you aren’t meeting with pharmaceutical marketing companies regularly?

Pharmaceutical marketers question how a physician can stay up to date on all of the prescription drugs on the market without seeing sales representatives regularly. Pharmaceutical marketers could probably ask themselves a similar question. If you don’t take the time to meet with pharmaceutical marketing companies you may miss essential tools to successfully address your strategic marketing plan.

One of the most efficient ways to learn, especially as a new product manager, is to meet with companies that offer proven or innovative pharmaceutical marketing programs. When meeting with marketing companies:

• Think about your marketing strategies and how their program(s) might support your goals at a tactical level.
• Keep an open mind. You won’t be able to use every marketing program you learn about, but during brand planning season you will be well prepared to select the best tactics to ensure execution of a successful pharmaceutical brand plan.

Plan meetings into your schedule

There are too many marketing companies to possibly meet with all of them. A good approach is to try and set aside an hour or two every week to meet with new companies. Select companies with varying programs and capabilities to gain a broad perspective of the pharmaceutical marketing tools that are available to you. Reputable companies and their team of experts can be a tremendous asset to any brand team as they develop their strategic and tactical plans. When it is time to craft your brand plan hopefully your team will be ready with a solid list of companies to help your brand achieve success. 

Original Source: http://pharmakinnex.com/_blog/Pharma_Multi-Channel_Blog/post/To_Meet_or_Not_to_Meet/