Reasons why some Pharmaceutical Telemarketing Programs work, while others Fail

Many times it happens that pharmaceutical telemarketing program don’t work. It may be because of various reasons. Below is the brief overview of how we can design a successful pharmaceutical teledetailing program so that it works.

Well defined Objective: Pharmaceutical Teledetailing Program must have well defined objective. Like any marketing program if you don’t know what you want to achieve you probably aren’t going to be happy with the results.

Supportive Materials or Prescription Samples: Pharmaceutical Teledetailing Program must have Supportive Materials or Prescription Samples. If the teledetail representative doesn’t have an incentive to offer it will be a huge challenge to get a physician or nurse onto the telephone.

Multi-Channel Pharmaceutical Marketing: Pharmaceutical Teledetailing Program must have Multi-Channel Pharmaceutical Marketing approach. It includes fax, email, edetailing, direct mail and other channels. A multi-channel approach gives you the best chance at reaching all of your targets.

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