Effective E-Communications to Healthcare Providers That Matches Individual Preferences

E-Communications to Medical Offices

Effectively communicating with medical offices requires a multi-channel mix that matches individual preferences. Are your communication channels with healthcare providers keeping up with the times?

E-communications are an essential channel for effective message delivery, In today’s world. Most of  every physicians list email as their first preference for pharmaceutical brand communications. 

Email can be very effective For those healthcare professionals who opt-in. However Building and Utilizing an Opt-In E-Communication List.  As part of our other multi-channel marketing communications PharmaKinnex asks healthcare providers for their preferred message delivery channel, including e-communications. When email is indicated PharmaKinnex properly opts-in the provider.

Benefit of E-Communications

As part of an overall multi-channel marketing opt-in e-communications to healthcare providers are very effective. Because opted-in messages are well received to healthcare providers. and e-communication channel provides the following benefits

• Ease of Use
• Speed and Reach
• Flexibility
• Fast turn-around times
• Customization and vivid use of logos and graphics
• Detailed Tracking of Open Rates and Actions Taken
• Quick Reply and Follow-Up

E-communications are an essential tool in your multi-channel mix, When you need to get your message out quickly. Contact PharmaKinnex today at (908) 208-7023 to learn more about e-communications to your targeted healthcare providers.

Effective Multi-Channel Messaging Programs to Healthcare Professionals That Deliver Superior Results

Pharmaceutical Multi-channel Messaging Marketing Solutions.

Specializing in custom pharmaceutical teledetailing programs (RxReachSM), PharmaKinnex will extend the voice of your pharmaceutical brand by reaching the right audiences, with the right message through the right channels. Optimizing bottom line performance is our first priority.a professional pharmaceutical multi-channel marketing company, provides tactical services in the execution of targeted, multi-channel messaging programs.

We recognize that different customers respond to different mediums. The majority of Health Care Professionals respond optimally to some marketing mix. We develop the deepest possible customer relationships while maintaining the highest compliance standards. executing effective multi-channel messaging programs to healthcare professionals that consistently deliver superior results, for that Our supplemental or stand alone Sales Force programs offer a cost effective alternative in product detailing. Our comprehensive suite of integrated marketing support services includes TeleSales, Direct Mail, Fax and E-Marketing, Web Resource Centers and Fulfillment.

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PharmaKinnex LIVE Rep - Live Interactive Virtually Enhanced Representative

PharmaKinnex is a privately owned multi-channel direct marketing company providing tactical services in the execution of targeted, messaging programs. Our single focus is supporting pharmaceutical/biotech companies with message reach and frequency to their healthcare targets. 

Are you looking for a better way to interact and engage with your most important targets?

PharmaKinnex Combining the Best features of Pharmaceutical Teledetailing and eDetailing and now offer the Only Web Enabled Detail Featuring Live Two-Way Interaction. LIVE Rep is a digital selling solution that connects physicians to an Inside or Outside Sales Representative via a secure web-based platform. LIVE Rep combine the value of live two-way interaction with the efficiency and convenience of traditional eDetailing programs. Physicians engage in a one-on-one product discussion facilitated by your unique product related content. LIVE Rep is a better way to engage and motivate your targets to prescribe your brand.

A Major Improvement Over Traditional eDetailing Programs

• Interactions include a live telephone call and interactive digital media presentation
• Interactions are led by field based and/or call center representatives
• A dashboard is provided to guide the sales professional in presenting the most appropriate material during the interaction and to plan for the next interaction
• Interactions include a post call survey to evaluate physician satisfaction
• A dashboard is provided to sales and marketing leadership to evaluate the success of the program

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Customized Pharmaceutical Fulfillment Services from PharmaKinnex, NJ

New Jersey based, PharmaKinnex offers fully integrated pharmaceutical fulfillment services compliant with the regulations that govern the fulfillment of marketing materials & samples. Today, no one channel can be relied on to effectively satisfy the communication preferences of all healthcare providers. A diverse multi-channel approach works best to optimize reach and frequency and drive information and sample requests. For more information call us on: (732) 613-4422 or visit: http://pharmakinnex.com/pharmaceutical-fulfillment

PharmaKinnex Provides Integrated Pharmaceutical Fulfillment Services

PharmaKinnex provides seamless, quality, timely, pharmaceutical fulfillment services as a stand-alone service or as part of a highly-effective multi-channel marketing approach. Our fully integrated fulfillment services provide the convenience of handling your project from start to finish. Our company is founded by pharmaceutical marketing executives who know this business and understand the demands of our clients. PharmaKinnex has expert knowledge of:

• PDMA guidelines
• State license validation
• Acknowledgment of content and signature audits required for compliant Rx sample distribution.

Requests for fulfillment are customized to the recipient. Any variety of RX/OTC samples, educational and promotional items may be distributed. PharmaKinnex can fulfill:

• Direct to your pharmaceutical sales representatives
• Direct to your targeted healthcare providers, or
• Both

Call PharmaKinnex today at (732) 387-5042 to explore the features and benefits of working with one fully integrated pharmaceutical multi-channel marketing and fulfillment company.

How Tele-Detailing Works? | PharmaKinnex | (732) 387-5042

Firstly, Tele as in telephone and detailing is a sales representative talking with a doctor. Tele-Detailing starts with a phone call, the Pharma representative calls the doctor's office and attempts to set an appointment with the doctor for next call. If the attempt is successful, the physician calls at the specified appointment time and connects to a secure website. Once connected the physician can see the representative who can share presentations, reprints, videos, sales aids… basically "detail" the physician.  Tele-Detailing appears to be working nowadays.

Imagine the impact on your pharmaceutical brand’s revenue. Call PharmaKinnex today at (732) 387-5042 to learn more about our pharmaceutical teledetailing and multichannel marketing programs.   Don't forget to ask us about our new and exclude LIVE Rep platform.  You'll be blown away by how LIVE Rep revolutionizes or teledetailing approach!

How closing the gap between Closed-loop and Multichannel marketing can bring pharma industry together?

“Multichannel marketing” and “Closed loop marketing” can be considered as most popular terms in pharmaceutical marketing these days, while the latter being unpopular as sales reps’ enthusiasm in using interactive tablets during presentations to prescribers. In Capgemini’s new report of “Vision and Reality” series, it suggests that, by closing the long sustaining gap between MCM and CLM, we can bring pharma industry together, thanks to technology it’s the time is bring them coordinated in a structured manner.

Some definitions: Capgemini defines CLM as incorporating personalized messaging, analytics to understand how messages are received and understood, and responsiveness—the ability to “evolve the conversation” to prove that the marketer is listening to the market. MCM is simply using mulitiple channels (email, tele-detailing, face-to-face and others) to interact with customers, and to bring the results of each channels’ interactions together through analytics. CLM, which has been around for a while, has lost and then regained favor as the iPad became a preferred sales tool. But in a survey of pharma execs, Capgemini has found that even today, pharma marketers rate their maturity in a 2.0-2.5 range (on a 1-5 scale) in their ability to personalize messaging, to perform analytics and to be responsive.

As per Tim Moore, Capgemini’s life sciences group, “it is the time to alter promotional materials in response to market reactions.” As most of the pharma companies have a tendency of updating promotional strategies on quarterly or semi-annual basis; however, those using CLM successfully can reduce it to 6-8 weeks. Adding to that Hala Qanadilo, insisted on pharma companies which have their sales operations around a particular brand are already missing the efficiency of using the same CLM or MCM tools across brands, and (for some prescribers, such as general practitioners involved in many different therapies) combining knowledge about that prescriber from multiple campaigns.

There are three channel where a pharma company should put their emphasis on product (brand), channel and customer, also known as pillars of pharmaceutical marketing . You can read more about this here.

Tips For Launching A New Product Of Pharmaceutical Brand

Are you about to launch your new product? These tips can really make it easier for you. Whenever Pharmaceutical companies launches their new product campaigns are far more complex than ever before. Being a brand marketer you should do all the possible ways to ensure maximum reach and frequency of your carefully crafted new product launch messages. We have framed some tips to make your Pharmaceutical Brand aware while launching the new product.

Optimally communicate your message to your healthcare target audience with frequency, clarity and impact.

Reach your target audience including tough to see and no-see physicians.

Augment the launch activities of your sales force. 

Maximize sales and revenue growth during the critical launch phase and beyond.

To  know more about our strategies Read Original source or you can call us at (732) 387-5042. 

 

                                                                                                                                                                                                                          

                                                                                               

E - Communications

Pharmakinnex E - Communication Service

In today's world, e - communications is an essential channel for effective message delivery. And nowadays pharmaceutical rely on the mail delivery system to connect to their users. Pharmaceutical asks their health care providers for preferred message delivery system.

Due to the proper use of these e - communications, PharmaKinnex has been able to deliver or inform the user about the new kind of material or drugs which is been introduced in the market. 

Moreover e - communication provides various facilities which includes ease of  use, the speed through which information is delivered to the user and also looks out for the products reach. E - communication provides enough flexibility. 

For more info click here - PharmaKinnex E - Communication 

Pharmaceutical Marketing Mix

Employ a Strong Marketing Mix with Pharmaceutical Vacant Territory Programs. What happens if your pharmaceutical marketing mix is not properly delivered to your targets for three months, six months, or more? PharmaKinnex Vacant Territory programs provide a quickly deployed, optimized pharmaceutical marketing mix to maintain and increase your share of voice when face-to-face meetings are not an option. The key is to quickly deliver:

• The right message mix
• Through the right channels
• To the right healthcare target

Read more about Marketing Mix Here-http://pharmakinnex.com/pharmaceutical-vacant-territory

 

Reach Your Audience with Multi Channel Marketing- Pharmaceutical

One-dimensional promotional messaging strategies are becoming less and less effective. Pharma marketing guidelines, increased public and government scrutiny, managed care directives, and too many sales representatives have combined to create a difficult environment for delivering pharmaceutical brand messages. Here are the key benefits of having a multi-channel marketing service-

• Reach Your Audience More Consistently

• Maximize Reach and Frequency with Targeted Messaging Channels

• Improve Your Results Even More with Pharmaceutical Fulfillment and Consulting

  Read Original Content Here- http://pharmakinnex.com/multichannel-marketing

 

Pharmaceutical Events Management

Pharmaceutical Events Management provides promotional events for healthcare providers. Pharmakinnex deploy a multi channel message to your target audience to maximize recruitment, attendance and follow up for events such as :

    Promotional programs
    Speaker programs
    Local advisory dinners
    Webinars

After the promotional events you should ensure a successful image at convention and other promotional events. The data collected can be integrated in our Sales Lead Management Programs.

Call Pharmakinnex today at 877-454-6639 or visit at http://pharmakinnex.com/

FDA To Survey Medical Professionals About Effects of Pharmaceutical Marketing

Source: http://www.raps.org/focus-online/news/news-article-view/article/3209/fda-gets-go-ahead-for-study-of-dtc-advertising-and-social-media.aspx

The Food and Drug Administration (FDA) has received approval from President Obama to conduct a two-year, $365,000 survey of America’s medical professionals to determine the influence of pharmaceutical marketing.  Physicians, nurse practitioners and physician assistants will be surveyed on their opinions about how drugs are marketed to consumers and healthcare providers.  The survey appears to be especially focused on direct-to-consumer (DTC) advertising and potentially social media.

Three Thoughts on the FDA Survey:

1.      If the FDA wants to understand the positive/negative influence of direct-to-consumer ads shouldn’t they also survey some consumers?  A patient who was motivated to visit their doctor about a previously untreated and potentially dangerous disease might offer a different perspective than his physician, who may have been annoyed that the patient requested or asked about a specific drug for his untreated disease.  In other words, will the doctor necessarily answer the survey in a way that sheds light on the real value of a DTC ad?

2.      Billions are spent each year in the U.S. on pharmaceutical marketing initiatives and the FDA is likely seeking to determine if these marketing programs are a negative influence on prescribing habits.  With voluntary PhRMA codes, the Sunshine Act, and other state and federal legislation, it has become much more challenging and expensive in recent years for pharmaceutical companies to market their products.  Will the FDA’s new survey lead to more regulations for pharmaceutical marketers?

3.      As government agencies seek to regulate pharmaceutical marketers it is important that they not blindly discount the value that pharmaceutical marketing brings in terms of disease awareness to physicians and patients, and education about medications that are used every day.  Certainly, there have been some abuses by pharmaceutical marketers, but these represent a tiny minority of pharmaceutical sales and marketing initiatives.  However, physicians are very busy and a short visit with a pharmaceutical sales representative or a teledetailing call can provide life-saving reminders about drug side effects and drug-to-drug interactions; And DTC drug ads can help undiagnosed or untreated patients to visit their doctor.  Does anybody believe the FDA survey will capture the benefits of pharmaceutical marketing, especially if healthcare providers are the only subjects interviewed?