Tuesday, 29 April 2014

Customized Pharmaceutical Fulfillment Services from PharmaKinnex, NJ

New Jersey based, PharmaKinnex offers fully integrated pharmaceutical fulfillment services compliant with the regulations that govern the fulfillment of marketing materials & samples. Today, no one channel can be relied on to effectively satisfy the communication preferences of all healthcare providers. A diverse multi-channel approach works best to optimize reach and frequency and drive information and sample requests. For more information call us on: (732) 613-4422 or visit: http://pharmakinnex.com/pharmaceutical-fulfillment











PharmaKinnex Provides Integrated Pharmaceutical Fulfillment Services


PharmaKinnex provides seamless, quality, timely, pharmaceutical fulfillment services as a stand-alone service or as part of a highly-effective multi-channel marketing approach. Our fully integrated fulfillment services provide the convenience of handling your project from start to finish. Our company is founded by pharmaceutical marketing executives who know this business and understand the demands of our clients. PharmaKinnex has expert knowledge of:
  • PDMA guidelines
  • State license validation
  • Acknowledgment of content and signature audits required for compliant Rx sample distribution.
Requests for fulfillment are customized to the recipient. Any variety of RX/OTC samples, educational and promotional items may be distributed. PharmaKinnex can fulfill:
  • Direct to your pharmaceutical sales representatives
  • Direct to your targeted healthcare providers, or
  • Both
Call PharmaKinnex today at (732) 387-5042 to explore the features and benefits of working with one fully integrated pharmaceutical multi-channel marketing and fulfillment company.

Wednesday, 26 March 2014

How Tele-Detailing Works? | PharmaKinnex | (732) 387-5042



Firstly, Tele as in telephone and detailing is a sales representative talking with a doctor. Tele-Detailing starts with a phone call, the Pharma representative calls the doctor's office and attempts to set an appointment with the doctor for next call. If the attempt is successful, the physician calls at the specified appointment time and connects to a secure website. Once connected the physician can see the representative who can share presentations, reprints, videos, sales aids… basically "detail" the physician.  Tele-Detailing appears to be working nowadays.



Imagine the impact on your pharmaceutical brand’s revenue. Call PharmaKinnex today at (732) 387-5042 to learn more about our pharmaceutical teledetailing and multichannel marketing programs.   Don't forget to ask us about our new and exclude LIVE Rep platform.  You'll be blown away by how LIVE Rep revolutionizes or teledetailing approach!

Wednesday, 12 March 2014

How closing the gap between Closed-loop and Multichannel marketing can bring pharma industry together?




“Multichannel marketing” and “Closed loop marketing” can be considered as most popular terms in pharmaceutical marketing these days, while the latter being unpopular as sales reps’ enthusiasm in using interactive tablets during presentations to prescribers. In Capgemini’s new report of “Vision and Reality” series, it suggests that, by closing the long sustaining gap between MCM and CLM, we can bring pharma industry together, thanks to technology it’s the time is bring them coordinated in a structured manner.


Some definitions: Capgemini defines CLM as incorporating personalized messaging, analytics to understand how messages are received and understood, and responsiveness—the ability to “evolve the conversation” to prove that the marketer is listening to the market. MCM is simply using mulitiple channels (email, tele-detailing, face-to-face and others) to interact with customers, and to bring the results of each channels’ interactions together through analytics. CLM, which has been around for a while, has lost and then regained favor as the iPad became a preferred sales tool. But in a survey of pharma execs, Capgemini has found that even today, pharma marketers rate their maturity in a 2.0-2.5 range (on a 1-5 scale) in their ability to personalize messaging, to perform analytics and to be responsive.


As per Tim Moore, Capgemini’s life sciences group, “it is the time to alter promotional materials in response to market reactions.” As most of the pharma companies have a tendency of updating promotional strategies on quarterly or semi-annual basis; however, those using CLM successfully can reduce it to 6-8 weeks. Adding to that Hala Qanadilo, insisted on pharma companies which have their sales operations around a particular brand are already missing the efficiency of using the same CLM or MCM tools across brands, and (for some prescribers, such as general practitioners involved in many different therapies) combining knowledge about that prescriber from multiple campaigns.
There are three channel where a pharma company should put their emphasis on product (brand), channel and customer, also known as pillars of pharmaceutical marketing . You can read more about this here.

Monday, 10 February 2014

Tips For Launching A New Product Of Pharmaceutical Brand

Are you about to launch your new product? These tips can really make it easier for you. Whenever Pharmaceutical companies launches their new product campaigns are far more complex than ever before. Being a brand marketer you should do all the possible ways to ensure maximum reach and frequency of your carefully crafted new product launch messages. We have framed some tips to make your Pharmaceutical Brand aware while launching the new product.
  • Optimally communicate your message to your healthcare target audience with frequency, clarity and impact.
  • Reach your target audience including tough to see and no-see physicians.
  • Augment the launch activities of your sales force. 
  • Maximize sales and revenue growth during the critical launch phase and beyond.
  • To  know more about our strategies Read Original source or you can call us at (732) 387-5042. 











     
                                                                                                                                                                                                                              
                                                                                                   

    Thursday, 26 December 2013

    E - Communications

    Pharmakinnex E - Communication Service

    In today's world, e - communications is an essential channel for effective message delivery. And nowadays pharmaceutical rely on the mail delivery system to connect to their users. Pharmaceutical asks their health care providers for preferred message delivery system.

    Due to the proper use of these e - communications, PharmaKinnex has been able to deliver or inform the user about the new kind of material or drugs which is been introduced in the market. 

    Moreover e - communication provides various facilities which includes ease of  use, the speed through which information is delivered to the user and also looks out for the products reach. E - communication provides enough flexibility. 

    For more info click here - PharmaKinnex E - Communication 

    Friday, 29 November 2013

    Pharmaceutical Marketing Mix

    Employ a Strong Marketing Mix with Pharmaceutical Vacant Territory Programs. What happens if your pharmaceutical marketing mix is not properly delivered to your targets for three months, six months, or more? PharmaKinnex Vacant Territory programs provide a quickly deployed, optimized pharmaceutical marketing mix to maintain and increase your share of voice when face-to-face meetings are not an option. The key is to quickly deliver:

    • The right message mix
    • Through the right channels
    • To the right healthcare target
    Read more about Marketing Mix Here-http://pharmakinnex.com/pharmaceutical-vacant-territory

     


    Wednesday, 30 October 2013

    Reach Your Audience with Multi Channel Marketing- Pharmaceutical

    One-dimensional promotional messaging strategies are becoming less and less effective. Pharma marketing guidelines, increased public and government scrutiny, managed care directives, and too many sales representatives have combined to create a difficult environment for delivering pharmaceutical brand messages. Here are the key benefits of having a multi-channel marketing service-

    • Reach Your Audience More Consistently

    • Maximize Reach and Frequency with Targeted Messaging Channels

    • Improve Your Results Even More with Pharmaceutical Fulfillment and Consulting

      Read Original Content Here- http://pharmakinnex.com/multichannel-marketing