Reasons why some Pharmaceutical Telemarketing Programs work, while others Fail

Many times it happens that pharmaceutical telemarketing program don’t work. It may be because of various reasons. Below is the brief overview of how we can design a successful pharmaceutical teledetailing program so that it works.

Well defined Objective: Pharmaceutical Teledetailing Program must have well defined objective. Like any marketing program if you don’t know what you want to achieve you probably aren’t going to be happy with the results.

Supportive Materials or Prescription Samples: Pharmaceutical Teledetailing Program must have Supportive Materials or Prescription Samples. If the teledetail representative doesn’t have an incentive to offer it will be a huge challenge to get a physician or nurse onto the telephone.

Multi-Channel Pharmaceutical Marketing: Pharmaceutical Teledetailing Program must have Multi-Channel Pharmaceutical Marketing approach. It includes fax, email, edetailing, direct mail and other channels. A multi-channel approach gives you the best chance at reaching all of your targets.

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Get the integrated pharmaceutical multichannel marketing services

Our integrated pharmaceutical multichannel marketing services are designed to deliver best-in-class solutions for our pharmaceutical clients. One-dimensional marketing texting techniques are becoming less and less effective. For more details visit http://pharmakinnex.com/ or call 8774546639

Winning Pharmaceutical Product Launch & Marketing Strategies

Pharmaceutical New Product Launch

You only have one chance to succeed. As a brand marketer shouldn’t you do everything possible to ensure maximum reach and frequency of your carefully crafted new product launch messages? PharmaKinnex will help you to plan a multi-channel strategy designed to:

   

•  Optimally communicate your message to your healthcare target audience with frequency, clarity and impact.
• Reach your target audience including tough to see and no-see physicians.
• Augment the launch activities of your sales force. 

• Maximize sales and revenue growth during the critical launch phase and beyond. 

For more information visit:

PharmaKinnex

330 Milltown Road,
East Brunswick,
New Jersey

877-454-6639 
http://pharmakinnex.com

Pharmaceutical Teledetailing

Is it crazy to think a phone call can outperform a face-to-face pharmaceutical sales call?
Even the best pharmaceutical sales representatives are facing ever increasing challenges in delivering their messages. Too often physicians that still see representatives expect to just sign for samples without really engaging in a meaningful sales discussion. Plus, each year more healthcare providers and hospitals close their doors to pharma representatives.
On the other hand, when physicians accept a teledetailing call it is much easier to deliver meaningful sales messages while starting the fulfillment process for samples. Every call can be recorded to ensure the scripted message is effectively communicated. Not every physician will take a phone call. However, for those that do, teledetailing is a very cost-effective communication channel. For more details visit the original source.

Original Source: http://pharmakinnex.com/pharmaceutical-teledetailing

Pharmaceutical Multi-Channel Marketing Services

 Is your brand achieving the touch points it needs with key healthcare targets?

One-dimensional promotional messaging strategies are becoming less and less effective. Pharma marketing guidelines, increased public and government scrutiny, managed care directives, and too many sales representatives have combined to create a difficult environment for delivering pharmaceutical brand messages. 

Original Source: http://pharmakinnex.com/multichannel-marketing